BMI Program Clinic: San Francisco, California, part 4, May 1, 1957

Item — Reel: au rl orig 650

Clinic at San Francisco, California (St. Francis Hotel). Recorded May 1, 1957. Turner Cooke, BMI. Brief remarks. Virgil Sharpe, vice president and general manager, KOWH, Omaha, Nebraska. Topic: "Radio: The Continuing Challenge." Radio's relationship to television. Jack Wagner, program director, KNBC, San Francisco, California. Moderator, panel. Topic: "One of Our Best Program Ideas." Panelists: Ric Ryan, program director, KUBA, Yuba City, California. Local live show, encouraging spontaneity. Ad-lib announcing. Women's programming. Robert Fulton, program director, KFRE, Fresno, California. Discusses farm radio. Agriculture. John Franklin, general manager, KUKI, Ukiah, California. Describes use of telephone beeper system, encouraging phone interviews with listeners. Panel continues on Item au rl orig 651.

Dates

Creation: May 1, 1957

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