John Couric papers
Collection
0092-MMC
John Couric was a journalist for the United Press until 1957 when he went into Public Relations. He worked fror the National Association of Broadcasters and other trade organizations. The collection contains scrapbooks detailing promotional materials and activities of the National Association of Broadcasters (NAB) Public Relations Service. The National Association of Broadcasters is a trade organization for radio and television founded in 1922. While the materials here deal with all activities of the Public Relations Service, the main focus is on National Radio Month. National Radio Month was celebrated in the month of May from at least 1958-1998, and possibly earlier or later. The Public Relations service provided press kits, pre-recorded jingles, and other promotional materials to member stations to celebrate National Radio Month.
The scrapbooks are in a poor condition. Items are coming unglued from their backing, the binder rings are tearing the paper, and some print is peeling off onto protective plastic.
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13.5 Linear Feet
English
John Couric was born in 1920. He worked in print journalism, including working for the United Press news service until he joined the Navy during World War II. In 1951 he joined United Press' Washington service and worked there until 1957 when he went into public relations. He worked in the PR department of the National Association of Broadcasters and other trade organizations. Couric also served as an adjunct professor at both American University and University of Maryland. He retired from the Navy in 1965 and from full-time work with his position at the Food and Drug Administration in 1985. Couric is the father of news anchor Katie Couric. He died in 2011.
The papers were donated to the Broadcast Pioneers Library by John M. Couric in 1976 and 1977. The Broadcast Pioneers Library became the Library of American Broadcasting (LAB), and in October of 1994, LAB materials were moved to the Broadcasting Archives at the University of Maryland.
The scrapbooks are in a poor condition. Items are coming unglued from their backing, the binder rings are tearing the paper, and some print is peeling off onto protective plastic.
Part of the Special Collections and University Archives