Reel au rl orig 418
Container
Contains 1 Collection or Record:
BMI Program Clinic: St. Paul, Minnesota, part 5, November 9, 1951
Item — Reel: au rl orig 418
Found in:
Special Collections and University Archives
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Broadcast Music, Inc. (BMI) collection
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Program Clinic audio tapes
Scope and Contents
Clinic at St. Paul, Minnesota. Recorded November 9, 1951. Bruce Wallace, manager, public service and promotions, WTMJ, Milwaukee, Wisconsin. Topic: "Public Service." Says radio broadcasters are too defensive; should not be apologetic about advertising. Discusses why and how public service programming can be profitable, like entertainment programming.