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Abstract Arthur Morton Godfrey (1903-1983) was the leading personality in American broadcasting during the 1950s. He appeared regularly on network radio from 1945 to 1972, and on television from 1948 to 1959. His radio career began on WFBR in Baltimore in 1930 and concluded with Arthur Godfrey Time on the CBS network in 1972. Through most of the decade of the 1950s, Godfrey not only hosted a daily radio program but two top-ten prime time television shows, ...