American Women in Radio and Television (AWRT) Convention, 1958

This series contains documents related to activities at the above convention held that year in San Francisco. It includes a printed excerpt from an address, "You're More Resourceful Than You Know: Business Needs Ideas," by Dr. G. Herbert True; a printed excerpt from an address, "Educational Programming is Good Business," by Donald H. McGannon; and excerpts from an address by Robert J. Burton on the "responsibility of American women in radio and television."... There is also a printed summary of an address by Harold E. Fallows, then President of the National Association of Broadcasters, delivered at the conference and a summery of a speech given by Pauline Frederick.

It also contains printed summations of the following panel discussions: "Resourcefulness in Promoting Stations and Programs" with the panelists Charles Russell (BBD&O), Florence Lowe ("Variety"), and Dan Jenkins ("TV Guide"); "Showmanship in Salesmanship," Dorothy Bullitt (King Broadcasting, Seattle), speaker; "New Trends in TV Commercials," Harry V. McMahan, speaker; "Showmanship in Telecasting," Lee Hogan Cass (Fashion Director, Bullock's), Mercedes Bates (advertising food consultant), Norman Hagen, (US Weather Bureau), panelists; "How Believable is Your Copy," Charles Lee Hutchins (McCann-Erickson), James Milton (Honig-Cooper-Miner), Mildred Alexander (WTAR, Norfolk), and Terrence O'Flaherty ("San Francisco Chronicle"), panelists; "Resourcefulness in Promoting Products and Services," Norma Young (KHJ), Dene Raterrman (National 4-H Club), Dean Dickens (WAGA, Atlanta), Ruth M. Glass (National Livestock and Meat Board, Chicago), Peggy Ware (Radio and TV home economist, Dudley-Anderson-Yutsy), and Margaret McDonald (WEAP-TV, Fort Worth), panelists; and "New Resources for Educational Radio and Television," James Day (KQED, San Francisco), Lillian Brown (Washington University), Stanley Donner (Stanford University), and Bill Dempsey (PIZ, San Francisco), panelists.