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Audience Surveys and Ratings, 1968-1987

 Sub-Series

In 1969 CTW felt that Nielsen was not set up to provide reliable audience figures for inner-city low income areas. The Daniel Yankelovitch organization had experience in working in low income communities in recent political campaigns and was asked to survey the Sesame Street audience, beginning with the first season in 1970 and continuing for several years.

Dates

  • 1968-1987

Conditions Governing Access

This collection is open to the public and must be used in the Special Collections reading room. Researchers must register and agree to copyright and privacy laws before using this collection.

A small portion of boxes in this collection have not been fully processed. This means that materials in these boxes are in the same state we received them and have not been reviewed for content or condition.

Extent

39 Folders

Library Details

Part of the Special Collections and University Archives

Contact:
University of Maryland Libraries
Hornbake Library
4130 Campus Drive
College Park Maryland 20742
301-405-9212