BMI Program Clinic: unknown location, circa 1953

Clinic at undetermined location. George J. Higgins, manager and vice president for sales, KMBC, Kansas City, Missouri. Topic: "Programming and Radio Sales;" advertising. Urges radio broadcasters not to adopt a "defeatist" attitude towards television. Impact of television on radio industry. Stresses need for "fresh copy" in radio spots. Recounts experience at KSO radio in Des Moines, Iowa. (Item au rl orig 110 is a copy of au rl orig 109, treated in this collection as an original recording.)