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BMI Program Clinic: unknown location, circa 1953

 Item — Reel: au rl orig 110

Clinic at undetermined location. George J. Higgins, manager and vice president for sales, KMBC, Kansas City, Missouri. Topic: "Programming and Radio Sales;" advertising. Urges radio broadcasters not to adopt a "defeatist" attitude towards television. Impact of television on radio industry. Stresses need for "fresh copy" in radio spots. Recounts experience at KSO radio in Des Moines, Iowa. (Item au rl orig 110 is a copy of au rl orig 109, treated in this collection as an original recording.)


  • circa 1953

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BMI program no. 96

Library Details

Part of the Special Collections and University Archives

University of Maryland Libraries
Hornbake Library
4130 Campus Drive
College Park Maryland 20742