Reel au rl orig 110
Container
Contains 1 Collection or Record:
BMI Program Clinic: unknown location, circa 1953
Item — Reel: au rl orig 110
Found in:
Special Collections and University Archives
/
Broadcast Music, Inc. (BMI) collection
/
Program Clinic audio tapes
Scope and Contents
Clinic at undetermined location. George J. Higgins, manager and vice president for sales, KMBC, Kansas City, Missouri. Topic: "Programming and Radio Sales;" advertising. Urges radio broadcasters not to adopt a "defeatist" attitude towards television. Impact of television on radio industry. Stresses need for "fresh copy" in radio spots. Recounts experience at KSO radio in Des Moines, Iowa. (Item au rl orig 110 is a copy of au rl orig 109, treated in this collection as an original...
Dates:
circa 1953