BMI Program Clinic: Hollywood, California, part 1, March 5, 1956

Item — Reel: au rl orig 494

Clinic at Hollywood, California (Ambassador Hotel, Los Angeles). Recorded March 5, 1956. Call to order: Frank W. Crane, president, Southern California Broadcasters Association.Turner Cooke, BMI, clinic chair.Carl Haverlin, BMI. Topic: "Imagination: The Continuing Challenge of Radio."Joy Mladenka, women's program director, KXYZ, Houston, Texas. Topic: "Programming Radio for the Women's Audience." Criticizes irrelevance of homemaker programming; cites "20-year-old thinking." Changes in women's needs. Status of women in broadcasting.Harold (Hal) Brown, owner and general manager, KBIS, Bakersfield, California, and KBVM, Lancaster, California. Topic: "Profitable Public Service Programming." Concludes on Item au rl orig 495.

Dates

March 5, 1956

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