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Contains 1 Collection or Record:
Clinic at undetermined location. George J. Higgins, manager and vice president for sales, KMBC, Kansas City, Missouri. Topic: "Programming and Radio Sales;" advertising. Urges radio broadcasters not to adopt a "defeatist" attitude towards television. Impact of television on radio industry. Stresses need for "fresh copy" in radio spots. Recounts experience at KSO radio in Des Moines, Iowa.