Reel au rl orig 109
Contains 1 Collection or Record:
Item — Reel: au rl orig 109
Found in: Special Collections and University Archives / Broadcast Music, Inc. (BMI) collection / Program Clinic audio tapes
Scope and Contents Clinic at undetermined location. George J. Higgins, manager and vice president for sales, KMBC, Kansas City, Missouri. Topic: "Programming and Radio Sales;" advertising. Urges radio broadcasters not to adopt a "defeatist" attitude towards television. Impact of television on radio industry. Stresses need for "fresh copy" in radio spots. Recounts experience at KSO radio in Des Moines, Iowa.