BMI Program Clinic: unknown location, circa 1953
Item — Reel: au rl orig 109
Clinic at undetermined location. George J. Higgins, manager and vice president for sales, KMBC, Kansas City, Missouri. Topic: "Programming and Radio Sales;" advertising. Urges radio broadcasters not to adopt a "defeatist" attitude towards television. Impact of television on radio industry. Stresses need for "fresh copy" in radio spots. Recounts experience at KSO radio in Des Moines, Iowa.
Dates
- Creation: circa 1953
Conditions Governing Access
This collection is open to the public and must be used in the Special Collections reading room. Researchers must register and agree to copyright and privacy laws before using this collection.
Language of Materials
English
General
BMI program no. 96
Library Details
Part of the Special Collections and University Archives
Contact:
University of Maryland Libraries
Hornbake Library
4130 Campus Drive
College Park Maryland 20742
301-405-9212
askhornbake@umd.edu
University of Maryland Libraries
Hornbake Library
4130 Campus Drive
College Park Maryland 20742
301-405-9212
askhornbake@umd.edu